If you are a business owner, you will know that your customers are the heart of your business and that without your customers, your business will be nowhere. As such, it is important that you take time off once in a while to show some appreciation to your customers and show them that you truly care. This can work in your favour in terms of branding, advertising and also gaining favour with your customer.
One interesting fact is that you can also increase your business and your branding by giving a personalized gift to your customer every once in a while. You can use your own advertising budget to buy your customers a few branded customized gifts that your customers will appreciate but will also help to improve your business and branding because your logo will be on these gifts and will always be visible to your customer and your customers own customers thereby increasing the chances of visibility and branding for your company. It has been proven time and time again that when your logo is always visible to someone, they will likely buy more from you.
Examples of branded material
When choosing to send your customer a gift of appreciation, you have to think about the type of work that your customer does. If your customer is a busy businessman, you might consider giving them an expensive branded pen or even an organizer that has your own branding on it. Customized corporate gifts in Singapore have a lot of potential in increasing your business and it also helps because you are gaining favour with your customer.
Other ideas for gifts for your customer could include personalized coasters with your own branding on it as well as potentially your customers name printed on it. If your customer is a builder, you could consider gifting a branded building tool and so on.
It is important for you to always allocate a part of your advertising budget for branding and gifts. These little personalized gifts are most commonly given at the end of the year during Christmas. You might even want to consider allocating different gifts to different customers based on how long they have been with you and how much of a loyal customer each of them is. This is especially true if you have a very long list of customers and therefore are unable to give out expensive gifts to each of them. Another thing you could consider doing is keeping track of your customer’s birthdays and sending a special gift on their birthday to make them feel special.