Corporate presents, business gifts… you can call them many names, but they all refer to those gifts major clients, employers and simple customers receive once in a while from a business, as a mark of that specific business’s goodwill and willingness to continue transacting with you. It might seem like a minor matter to any outsider or client, but the art of gift-giving has many a pitfall and many a requisite: to ensure that you do not offend the recipient as well as to make sure that you deliver your goodwill to them, there are many things a business has to watch out for. But what exactly are these essentials?
1. Budget – the first thing the company employee has to watch out for is the budget he or she can spend on a corporate gift. Many businesses and companies tend to have specific restrictions on the amount of company money that can be used for these purposes; the employee as such needs to be careful of not spending over the specified budget. In certain instances, you might also end up having to spend your own money on the present – watch out for anything overly expensive!
2. Cultural Differences – this is the most important point employees need to consider when dealing with corporate gifts in Singapore – if the company has branches located in other regions of the world, that is. Many Asian countries tend to have values which differ from the usual western values, and certain items can prove offensive. For example, in China, anything that is wrapped white symbolizes death, just as clocks in Taiwan or the number four does in Japan. Make sure to research on the culture of the country to avoid offending the recipient.
3. Wants and Needs – this can be the more difficult point to keep in mind. It is important to also consider the needs and wants of the customers and clients to whom you give the business gift to. If you are absolutely not sure of what to give, the best idea is always to ask the recipient what they would like. If you want to surprise them however, you can always opt for the usual gifts such as calendars and diaries.
4. Personal Touch – do not forget to add a personal touch to the gift in order to further represent the good feelings of the company. For example, wrapping the present or adding a personally made, handwritten card to show your gratitude to the recipient is a good idea of a personal touch.
5. Delivering – and to conclude, try to personally deliver the gift to the customer or client. Unless the gift is very big (which most of the time, is not), try to make time to visit the client, or hand it over to them when they next visit the company.